Sue Dawe™

Brand Build and Launch for Sue Dawe

Sue Dawe™ is a vibrant, nostalgia-driven brand celebrated for its playful, surreal, and unmistakably colorful art. Inspired by childhood stationery and the bold aesthetics of the 1980s and ’90s, the brand’s signature style—most famously the original Trapper Keeper™ Fantasy series—blends whimsy, humor, and eye-catching visuals that resonate across generations. She has been called “the fantasy artist every Lisa Frank fan should know,” reflecting her ability to capture the joyful, imaginative energy that made that era’s art so beloved.

The brand delivers bold, graphic designs that are both nostalgic and contemporary, transforming fantastical creatures into art that is fun, memorable, and unmistakably Sue Dawe. With proven versatility, Sue Dawe is adaptable to a wide range of products and creative collaborations. The brand is now available for licensing opportunities.

Services provided: Spearheaded every aspect of the brand build from sourcing, archiving and digitizing the original assets, style guide creation, to executing final brand plan.