Saturday Morning Cartoons™ and Saturday Morning Cartoons United™

Brand Build and Launch for Sweet Streets

Saturday Morning Cartoons™ is more than a brand - it’s a cultural revival. In a time when animation is being rediscovered across generations, we’re bridging the gap between the classics we grew up with and the visionaries shaping what’s next. Through curated experiences, creative partnerships, and community-driven storytelling, we’re reigniting the joy of Saturday mornings and building a more connected, inclusive future for animation.

Saturday Morning Cartoons United™ is the brand’s nonprofit event series dedicated to celebrating this mission through public programming such as theatrical screenings and pop-up shops.

Learn more at www.cartoonsunited.com or contact info@cartoonsunited.com.

Services provided: Led the complete brand development from sourcing, archiving, and digitizing original film assets, to creating the visual identity and style guide, and executing a comprehensive brand strategy. Delivered a successful go-to-market rollout, including licensing, retail partnerships, and long-term brand planning.